Newly updated marketing collateral earns Platinum and Gold MarCom Awards for creative excellence
Newtown, PA – December 5, 2011: HeartSine® Technologies, Inc., a world leader in personal and public access defibrillators, was recently honored with two 2011 Marcom Awards, presented by the Association of Marketing and Communications Professionals. HeartSine earned a Platinum Award for its Overall Rebranding Marketing Campaign and a Gold Award for the new corporate brochure created for the company.
The MarCom Awards is an international competition that distinguishes outstanding creative achievement by marketing and communication professionals from companies of all sizes. The award sponsors, Association of Marketing and Communication Professionals, is a large international group of creative experts who selected HeartSine after reviewing over 6,000 entries.
Platinum Awards are awarded for demonstrating excellence in terms of quality, creativity and resourcefulness. Gold Awards are awarded for exceeding industry standards.
The new branding campaign was created to create a consistent look and message platform for HeartSine as an international AED leader. Previous campaigns lacked consistency in how the company was positioned across global regions, as well as across marketing tactics. The new campaign unifies all of the company’s promotion programs, so web, collateral, trade show and online marketing programs all present a consistent and clear brand. The campaign, created in collaboration with Goldstein Group Communications, centers on the theme, “Lifesaving, Pure and Simple.”
HeartSine’s new brand uses personal stories and powerful graphics to build awareness for how its lifesaving Automated External Defibrillation (AED) technology is used to rescue victims of Sudden Cardiac Arrest. By using stories, videos and pictures of everyday individuals, from all walks of life, the rebranding reinforces the fact that Sudden Cardiac Arrest could happen to anyone at any time. In addition, specific message points were added to all marketing materials that more powerfully compares and contrasts the advantages HeartSine provides for its customers above competitive solutions.
About HeartSine Technologies
The mission of HeartSine®, a world leader in personal and public access defibrillators, is to advance the deployment of lifesaving defibrillation therapy for the treatment of Sudden Cardiac Arrest in non-traditional areas of care. The HeartSine samaritan® PAD (Public Access Defibrillator) is specifically designed to meet all of the demands of public access use. Our entire line of AED products includes clinically advanced SCOPE™ technology that optimizes the administration of lifesaving treatment. Our units are IP56 rated for durability and exceptional reliability to meet the unique environmental needs of public use, and they provide a lower total cost of ownership. HeartSine also offers a comprehensive portfolio of AED solutions that include planning, design, implementation and administration, enabling medical oversight, training and management of AED devices through a single point of contact.
HeartSine. It’s lifesaving, pure and simple. For more information, please contact firstname.lastname@example.org, call (866) 478-7463, ext. 112, or visit www.heartsine.com.